Vive La Tarte: Long Live the Pâtissières

Since the conception of bakery and cafe Vive La Tarte, these three values have lived at the forefront of its business model. “At the core, Vive La Tarte is about building a new food chain,” co-founder Arnaud Goethals plainly stated to me over the phone. In pre-pandemic times, it was open seven days a week…